O empreendedorismo feminino vem crescendo e a Romântica Lingerie é uma história de sucesso que precisa ser compartilhada.
Aconteceu semana passada o lançamento do livro Empreendedorismo Feminino na livraria Leitura em Belo Horizonte. Francielle, empresária que comanda a Romântica Lingerie é uma das co-autoras da obra.
É uma alegria poder ver uma empresa que começou no meu quarto, como a Romântica, se tornar referência para outras que estão iniciando sua caminhada.
O empreendedorismo feminino vem crescendo, as mulheres já são maioria quando o assunto é encarar os desafios de iniciar uma empresa. Ser uma funcionária não tem sido mais o desejo de milhares de brasileiras e por isso surge a necessidade de compartilhar histórias de sucesso.
Planejamento, organização, investimento de tempo e dinheiro, formação, pesquisa de mercado… São muitos os assuntos compartilhados pela Francielle e as demais mulheres que assinam essa obra.
(…) Então, antes de abrir meu próprio negócio eu percebi que precisava me capacitar, vivenciar e conhecer histórias de pessoas que já estavam empreendendo. Comecei a participar dos poucos eventos que tinham disponível naquela época, em 2008.
Ouvir quem já passou por aquele caminho que você deseja trilhar é fundamental para o sucesso do seu negócio e essa prática não deve ser abandonada ao dar os seus primeiros passos, ela deve ser constante. O aprendizado nunca termina. Se reinventar é a chave para construir a identidade da sua empresa.
Trecho do capítulo assinado pela Francielle.
Como a Francielle mesmo cita no livro, é muito importante ouvir a trajetória de outras pessoas quando você está prestes a inciar uma empresa, gaste tempo com isso, o livro Empreendedorismo Feminino é uma das ferramentas que pode te ajudar no processo de pesquisa.
Mais um conselho a partir da experiência da Fran no seu capítulo:
No começo é normal você ter uma visão do negócio e depois perceber que não era bem como imaginou ou então você perceber que o tempo da preparação é demorado… Sim, podemos dizer que é um namoro. Um namoro com suas ideias e expectativas, com o que vem depois do encantamento. Por vezes demoramos a nos entender com o outro, assim como demoramos a notarmos o que de fato gostamos ou não no nosso negócio.
Ao passar um tempo de convivência com a pessoa amada você chega à conclusão se quer isso para sempre em sua vida ou se foi uma paixão avassaladora que passou: o mesmo se aplica ao seu negócio. Assim aconteceu com minha empresa a Romântica Lingerie.
Te interessou conhecer mais a história da Romântica Lingerie? Então aguarde que em breve divulgaremos a data de um outro lançamento do livro Empreendedorismo Feminino, agora no nosso Espaço pra comemorar mais uma conquista.
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